10 Plug-and-Play AI Prompts to Help You Build Your First Site

You need a website—and you’d love to use AI to make it easier (and faster). What you don’t need is another overwhelming tutorial. You need smart shortcuts that save time, keep things simple, and help you launch a real, working site that actually sounds like you and looks like you.

The prompts below will help you generate the essentials—your logo, icons, color palette, fonts, copy, SEO, and images—without reinventing the wheel or losing your voice. Here’s the key: at the end of each prompt, always paste context so the AI knows your brand and business. That context comes from two documents that will make every output more specific, relevant, and “you”: your Brand Summary and Business Blueprint.

If you haven’t created those yet, start with our article A Start to Finish Guide to Your Brand and Visual Identity. It walks you step-by-step through creating both documents. They’ll become the foundation for every AI-powered task, whether you’re building your website, writing blog articles, or designing graphics.

Make sure to fill in the letters in CAPS LOCK in each prompt with the appropriate information.

1) Logo Concept (Minimal Wordmark + Optional Symbol)

Prompt: You are a senior brand designer. Create three minimal logo concepts for BRAND NAME that feel calm, modern, and wellness-aligned, with strong legibility at small sizes. Propose typefaces, spacing/kerning notes, and optional symbol ideas (only if a symbol truly improves recognition). Provide usage notes, light/dark variants, and SVG-friendly directions (simple vector shapes; no drop shadows; no ultra-thin lines). Keep directions practical for a beginner site build. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

2) Custom Icon Set (Cohesive, Flat)

Prompt: You are a brand illustrator. Design a cohesive six-icon set for CONSULT, PLAN, SESSION, RESULTS, RESOURCES, CONTACT that matches the logo’s style. Specify stroke weight, corner radius, and a consistent grid so icons scale cleanly at 24px/48px. Provide simple vector instructions (flat, stroke-based) and do/don’t notes to keep the set consistent across the site. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

3) Color Palette (Accessible + Roles)

Prompt: You are a UI/brand designer. Propose a calm, professional four-color palette with explicit roles: PRIMARY (CTA), ACCENT, NEUTRAL-TEXT, NEUTRAL-BG. Provide hex codes, usage guidance, and WCAG-compliant contrast pairings for body text and buttons (AA minimum). Include two safe tints and two safe shades for each color. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

4) Font Pairing + Type Scale

Prompt: You are a typographic systems designer. Recommend a heading + body font pairing that fits these tone words: TONE WORDS. Deliver a type scale for H1–H6 and body on desktop and mobile (sizes, line-height, letter-spacing), plus web-safe fallbacks. Keep body text ≥ 16px and ensure accessible color contrast. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

5) Homepage Copy (StoryBrand Layout)

Prompt: You are a conversion-focused, trauma-informed copywriter. Draft homepage copy for AUDIENCE following this flow: Hero → Problem (external/internal/philosophical) → Guide → 3-Step Plan → Services Snapshot (three cards) → Outcome → Social Proof → Secondary Offer → Final CTA. Write short, scannable blocks (max three sentences per block) in plain English, and use this button label everywhere: BOOK A FREE CONSULTATION. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

6) About Page Copy (Client-Centered Story)

Prompt: You are a narrative brand writer. Write an About page that connects MY WHY + TRAINING directly to CLIENT BENEFITS. Structure it as: Opening (client-centered why) → Credentials & Approach (benefits-focused) → Values Cards (3–5 values with in-session behaviors clients will notice) → What Clients Can Expect (process & pacing, second person) → CTA. Define any jargon in a short parenthetical. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

7) Services Page Copy (Cards + How It Works)

Prompt: You are a service architect and copywriter. Create copy for THREE CORE SERVICES. For each service provided: Name → Who it’s for → 2–3 benefit bullets → Logistics (format/cadence/duration) → “Learn more →”. Add a “How It Works” section in three steps and a short five-question FAQ addressing telehealth, session length, fees/insurance, readiness, and first steps. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

8) Sitemap + Navigation (Labels, Slugs, Links)

Prompt: You are an information architect. Propose a clear sitemap for a solo practice website with a five-to-seven-item header nav and a supportive footer. Use standard labels (About, Services, Approach, Resources, Contact) and SEO-friendly slugs (lowercase, hyphenated). Include an internal-link map with one primary next step from each page and two contextual links (e.g., Resources → related Service + Contact). Context: [PASTE BRAND SUMMARY or BLUEPRINT].

9) SEO Titles & Meta Descriptions (Local Optional)

Prompt: You are an on-page SEO specialist. Write unique TITLE (55–60 chars) and META (≤160 chars) for HOMEPAGE, ABOUT, SERVICES, APPROACH, RESOURCES, CONTACT, plus one SERVICE DETAIL page. Use natural, benefit-led language, optionally include CITY/REGION where relevant, and avoid keyword stuffing. Provide them in a table with page, title, and meta. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

10) Image Plan + Alt Text (Symbolic + Lifestyle)

Prompt: You are a content designer and accessibility editor. Create a simple image plan for my site: one headshot, three lifestyle images, three symbolic images that reinforce the brand story and page goals. Provide a shot list (framing, lighting, environment), where each image should live on the site, and write 1–2 sentence alt text for each that describes purpose and meaning (not keyword dumps). Keep compositions clean for text overlays and avoid cliché stock. Context: [PASTE BRAND SUMMARY or BLUEPRINT].

How to Use These Prompts (Fast)

Open a fresh ChatGPT conversation titled Site Build Log. Paste your BRAND SUMMARY or BLUEPRINT at the top so every prompt inherits your voice and audience. Run one prompt at a time, and edit until it sounds natural and specific.

What's next

The prompts here are designed to get you moving quickly—drafting content, testing designs, and shipping version 1.0 of your site without getting lost in the weeds. But remember: the real power comes from pairing these prompts with the right context. Your Brand Summary and Business Blueprint give the AI a clear picture of who you are, who you serve, and how you help—so every output feels tailored and authentic.

If you haven’t built those yet, now’s the time. Read A Start to Finish Guide to Your Brand and Visual Identity and create the two documents you’ll use again and again. They’ll make these prompts (and every future project) faster, sharper, and unmistakably yours.