Clarify Your Message and Grow Your Practice
Branding isn’t just picking your favorite shade of sage green and slapping a lotus on your homepage.
It’s about showing prospective clients how you will solve their problem.
If your message is foggy, your dream clients won’t stick around to decode it. They’ll move on to the next therapist, coach, or healer who speaks directly to what they’re going through.
That’s where the StoryBrand framework comes in.
If you’ve ever felt unsure how to explain what you do, how you help, or why someone should choose you, this simple method changes everything.
Let’s walk through why StoryBrand works—especially in the health and wellness space—and how to use it to attract more of the right clients, with less marketing confusion.
What is StoryBrand (and Why Should You Care)?
StoryBrand is a messaging framework created by Donald Miller. It's based on a timeless principle: people don’t want a hero.
They want a guide.
Your clients are already the hero of their own story. They’re facing something hard—anxiety, burnout, chronic illness, overwhelm—and they’re looking for support.
If your brand makes you the center of the story (“I’ve been doing this for 15 years!” “Here’s my approach!” “Look at all my credentials!”)... you’ve already lost them.
StoryBrand flips that. It positions you as the guide—someone who deeply understands their struggle and knows exactly how to help.
Why StoryBrand Works So Well for Wellness Pros
Let’s be honest: this field is noisy. A quick Google search yields hundreds of practitioners promising peace, purpose, and gut health in just six weeks.
What cuts through the noise? Clarity.
When your message is focused and emotionally resonant, people feel seen and understood. Understood. Safe.
StoryBrand does that—and more:
✅ It builds trust fast
✅ Positions you as a grounded expert
✅ Connects emotionally to real pain points
✅ Helps clients quickly understand how you can help
The best part? You don’t need to be a copywriter to use it.
The 7-Step StoryBrand Framework (Simplified)
Here’s how to apply StoryBrand to your practice, step by step.
1. Start with the Hero (Your Client)
Define exactly who you're talking to.
Example: “Sarah is a busy, burned-out professional who’s been living with chronic stress for years and is ready to find her footing again.”
2. Name Their Problem (Clearly)
Every great story has a problem. So does every great practice.
Break their struggle into three parts:
External: The surface issue
Internal: How it feels
Philosophical: Why it matters
Example:
External – “Sarah battles constant anxiety.”
Internal – “She feels exhausted and stuck.”
Philosophical – “No one should have to live in survival mode.”
3. Show Up as the Guide (Not the Star)
You’re not the hero. You’re the mentor.
That means leading with empathy and following with authority.
Example: “I’ve helped hundreds of women like Sarah build calm, balanced lives. And I’ve been there myself—I get it.”
4. Offer a Simple Plan
Show your client exactly what working with you looks like. Keep it simple and doable.
Example:
Schedule a free consult
Get your personalized roadmap
Start feeling calm and confident again
5. Call Them to Action (Clearly + Often)
Tell them exactly what to do—and make it easy.
Example: “Book your free consult now” or “Start your calm-life plan today.”
6. Describe What’s at Stake
What happens if they don’t act? You don’t need to guilt them, but you do need to raise the stakes.
Example: “Without the right support, stress can take a deeper toll—on your health, your sleep, your relationships.”
7. Paint a Picture of Success
Give them a vision of what’s possible when they work with you.
Example: “Imagine waking up clear, rested, and grounded—ready to lead your day with ease instead of anxiety.”
How to Start Using StoryBrand Today
You don’t need to redo everything at once. Start here:
Rewrite your homepage using these 7 steps
Audit your social media bios, profiles, or ‘about’ page
Run your next blog post or email campaign through this lens
Focus on your client’s story—not yours—and everything changes.
Why It Matters
When you clarify your message, your marketing finally makes sense. Prospects go from confused browsers to confident buyers. Referrals increase. Conversion rates climb. You show up as the trusted guide, not just another practitioner shouting into the void.
This isn’t fluff. This is positioning.
And when your brand is clear, you become the obvious choice.
Want Help Getting It Right?
If you’re fired up but still unsure where to start, I’ve got your back.
Book a free 60-minute Strategy Session with me, Pete. We’ll review your current approach, identify what’s holding you back, and map out a plan to help you reach your goals.
Afterwards, I’ll send you a personalized Strategy Roadmap—complete with step-by-step guidance, strategic recommendations and insights, and practical initiatives you can use, whether we work together or not.
It’s yours to keep—however you proceed. Consider it a "thank you" for sharing your story.
