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Whole-animal butchery / Madison, WIThe counter journal / No. 01
Marbled ribeye on a worn walnut board with radishes, shallots and fresh herbs.

Good meat. All of it.

The whole animal,or none of it.

01 / At the blockRibeye. Walnut. A little thyme.

From a good farm to a well-set table. We buy the whole animal, cut it here, and help you cook every part.

01 / The display case

Start with something good.

Six ways into dinner. Choose a cut for its character, cooking note and price.

The counter selection / 01—06

Cut to order.
A cooking note with every parcel.

Marbled ribeye on a worn walnut board with radishes, shallots and fresh herbs.
01 / BeefAt the counter / ready to cook

The cut / 01

Ribeye

Put this on my slip ↗
Weight
12–16 oz, cut to order
Character
Rich marbling. A generous fat cap.
Cook
A hot pan, a good crust, then time to rest.
Price
$28 / lb
Read the full cut register All six cuts / weights & prices
Marbled ribeye on a worn walnut board with radishes, shallots and fresh herbs.

Beef

Ribeye

Weight
12–16 oz, cut to order
Character
Rich marbling. A generous fat cap.
Cook
A hot pan, a good crust, then time to rest.
Price
$28 / lb
A tied chuck roast in a blue enamel roasting dish in a sunlit kitchen.

Beef

Chuck roast, tied

Weight
3–4 lb
Character
Shoulder meat that rewards a slow cook.
Cook
Braise gently with vegetables until fork-tender.
Price
$11 / lb
Lamb rib chops with rosemary and lemon on a handmade green ceramic platter.

Lamb

Lamb rib chops

Weight
3–4 oz each
Character
Small, tender chops, cut from the rack.
Cook
A quick sear. Rosemary, lemon and a little salt.
Price
$24 / lb
A scored pork belly slab with fennel on a dark roasting tray beside an oven.

Pork

Pork belly

Weight
4–6 lb slab
Character
Skin on. Layers of meat and fat.
Cook
Roast slowly; finish hot for crisp skin.
Price
$9 / lb
A butcher in a red apron links fresh pork sausages at a stainless counter.

Pork

Fennel sausages

Weight
Four links, about 1 lb
Character
Fresh pork, fennel seed and black pepper.
Cook
Brown gently, then cook through with onions.
Price
$10 / lb
Serving suggestion: beef meatballs in tomato sauce, with bread and greens on a family table.

Beef / Serving suggestion / beef meatballs

Ground beef

Weight
1 lb and 5 lb packs
Character
An 80/20 grind from the whole animal.
Cook
Meatballs tonight. Ragù for the freezer.
Price
$9 / lb

Availability and prices are not live. Ask about bones, offal and the cuts beyond this case.

A butcher links fresh pork sausages by hand at a stainless counter.
Nothing anonymous. Nothing wasted lightly.

02 / Whole means whole

The rest is the point.

A good animal is more than its steaks. The shoulder becomes Sunday dinner. The trim becomes Thursday’s sausages. Everything needs a place.

40%

Steaks & roasts

60%

Other cuts, bones & trim

A conceptual split, not a measured carcass yield.

The monthly
intake

2steers a month

4hogs a month

6lambs a month

Three farms.
Every part considered.

03 / Fill the freezer

Buy once. Cook for a while.

A share of one animal, cut, wrapped and labelled. Good dinners start long before you turn on the stove.

Beef meatballs in a cast-iron skillet, with bread and greens ready for a family dinner.
One evening, out of many. / Serving suggestion

Make room for dinner

A little planning.
A full freezer.

A quarter: about 35 weeksFits your 4 ft³ of available space.

Estimate: ½ lb per person, two meals a week. Portions and packing vary.

A quarter

$735

70 lb to take home

Hanging weight
110 lb approx.
Freezer space
4 ft³
Wait
Four to six weeks
What is in the parcel
  • A mix of ribeye, strip and sirloin
  • Chuck and rump roasts
  • Shank and brisket for slow cooking
  • Ground beef in 1 lb packs
  • Marrow bones; offal on request
Add a quarter to my slip ↗

A half

$1,410

140 lb to take home

Hanging weight
220 lb approx.
Freezer space
8 ft³
Wait
Four to six weeks
What is in the parcel
  • A larger mix of steaks and roasts
  • Shanks and a whole brisket
  • Ground beef in 1 lb packs
  • Marrow bones for roasting and stock
  • Heart, liver and tongue on request
Add a half to my slip ↗

Hanging weight is weighed before cutting; take-home weight is the wrapped meat you carry out. Prices are per share and include cutting and wrapping.

A butcher folds kraft paper around a parcel on a genuine worn workbench beside a ball of twine.
A familiar fold. A good dinner inside.

At the workbench

A cut.
A name.
A sheet of paper.

Say freezer and we wrap it twice. The cut goes on the outside. Dinner goes home with you.

Paper, twine and a name on the outside.

04 / Before the counter

Three farms. 63 miles.

A name behind each animal. A short road to the shop. These are our sources.

A green Wisconsin pasture and simple agricultural buildings under an overcast sky.
Southern Wisconsin / A source studyGood work starts out here.

Source 01 / Beef

24 miles

Kessler Ridge

Mount Horeb / Red Angus × Hereford

Grass through summer. Finished on the farm’s own corn.

Source 02 / Pork

41 miles

Hollow Creek

Blanchardville / Berkshire × Duroc

Outdoor-raised hogs. Belly, shoulder and the trim for our sausages.

Source 03 / Lamb

63 miles

Storlie Pasture

Argyle / Katahdin

Pasture-raised lamb, with deliveries from spring through November.

05 / The cooking notes

Buy the cheaper cut.

A little time, a generous pan. Four ways to make good meat go further.

Chuck roast, tied / $11 / lb

A chuck roast feeds the table for less than individual steaks. Add onions, a little stock and a quiet afternoon.

Read the cut’s register ↗
A tied chuck roast in a blue enamel roasting dish in a sunlit kitchen.
Ready for your kitchen.
Make Sunday a slow cookA tied chuck roast in a blue enamel roasting dish in a sunlit kitchen.

A chuck roast feeds the table for less than individual steaks. Add onions, a little stock and a quiet afternoon.

Chuck roast, tied / $11 / lb

One belly. Several dinners.A scored pork belly slab with fennel on a dark roasting tray beside an oven.

Roast the slab, then slice what you need. Tomorrow’s leftovers belong in rice bowls with something sharp and green.

Pork belly / $9 / lb

Let the sausage season itA butcher in a red apron links fresh pork sausages at a stainless counter.

A few links, lentils and an onion make a generous pot. The fennel does most of the work.

Fennel sausages / $10 / lb

Cook once. Keep half.Serving suggestion: beef meatballs in tomato sauce, with bread and greens on a family table.

Make a skillet of meatballs and freeze half for another evening. An ordinary pound of ground beef goes a long way.

Ground beef / $9 / lb

06 / A week at the counter

A rhythm to the counter.

Deliveries arrive. The selection changes. Saturday’s case is smaller for a reason.

Lamb rib chops on green ceramic with rosemary and lemon.
Friday / Lamb arrivesSomething for
the weekend.
  1. Tue
    Beef in. Steaks cut to order.

    Ribeye, strip and sirloin from noon.

  2. Wed
    Pork on the block.

    Belly and shoulder. Trim kept for tomorrow’s sausages.

  3. Thu
    Sausages linked. Roasts tied.

    Fresh fennel sausages, chuck and rump roasts.

  4. Fri
    Lamb for the weekend.

    Rib chops, neck and shoulder. Ask about the slow cuts.

  5. Sat
    The last of a good week.

    The selection gets smaller. The case is emptied at four.

Closed Sunday and Monday.

A bright neighborhood butcher shop with a long glass counter and a butcher welcoming a customer.
1412 Williamson Street / Our neighborhood shop

07 / Meet at the counter

Come with a dinner in mind.

1412 Williamson Street, Madison, Wisconsin. The door on the alley is the same door. Bring your questions about the cheap cuts.

Tuesday – Friday
9am – 6pm
Saturday
8am – 4pm
Sunday & Monday
Closed

(608) 555-0142
counter@coldsmith.example

Coldsmith / Counter copyNo. 001

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