Evolvv Strategies · Free Course

Google Ads for Local Firms

Someone in your town is typing “[what you do] near me” right now — and Google decides whose phone rings. This course teaches you to capture that demand yourself: Local Services Ads where you pay per lead, a tight first Search campaign that skips every default trap, ads and landing pages that convert the click, and a 15-minute weekly read of the numbers. Free tools, copy-paste AI prompts, and honest math about what a lead really costs. No marketing or technical background needed.

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8 modules · 29 lessons ~6h of lessons Free · no signup

What you’ll walk away with

Know exactly which paid Google surface fits your firm — Local Services Ads, Search, or both — with a one-page plan and an honest budget

A live Local Services Ads profile with the Google Verified badge, priced per lead, plus a lead-handling habit that protects your rank and your money

A first Search campaign built the safe way: no Smart-campaign trap, phrase/exact keywords, negatives, Presence targeting, and an ad schedule that matches when you answer the phone

Responsive search ads and a matching landing page drafted by AI in your voice — the work agencies used to bill for

Free call-conversion tracking and a 15-minute weekly routine that tells you cost per lead, what to cut, and when to scale

Who it’s for

Owner-led local professional-services and service firms — law firms first, plus accountants, clinics, advisors, and trades — with roughly $1–3k/month to spend and nobody on staff who “does ads.” No marketing or technical background needed: if you can describe your practice in plain English, you can run everything here. It assumes you serve a defined area and will actually answer the phone when it rings — if that's not true yet, the course names the sibling that fixes it first.

The full path, start to finish

Turn “near me” searches into calls — Local Services Ads and your first Search campaign, run honestly on your own account.

0

Start here

Start Here: buying calls, not clicks

The frame the whole course rests on — Meta creates demand, Google captures it — plus the honest money talk (every dollar, dated, up front) and the $0 tool stack that runs everything.

Welcome: why you can run this yourself10 min
What this course builds — and what it really costs12 min
The $0 tool stack10 min
1

Module 1

How Google's paid surfaces work

See the whole results page before you place a bet — the four zones, the two you pay for — then make the LSA-vs-Search call for your firm and land it all on a one-page plan.

How Google's paid surfaces work0 min
The results page, decoded12 min
LSA vs Search: the decision rule12 min
Your one-page ad plan12 min
2

Module 2

Local Services Ads: pay per lead, not per click

The safest first dollar in Google ads — you pay when a real person calls, not when someone clicks. Get the Google Verified badge, set a lead price you can live with, and answer fast, because responsiveness is a ranking factor.

Local Services Ads: pay per lead, not per click0 min
Google Verified: are you eligible, and what it takes12 min
Set up your LSA profile, end to end14 min
Bids, budgets, and what a lead really costs12 min
Work the leads: answer fast, rate every one12 min
3

Module 3

Your first Search campaign

Google's signup is built to take a beginner's money on autopilot. You'll skip the trap, pick keywords with real intent, choose phrase and exact match, and build one tight campaign — the structure agencies charge four figures to set up.

Your first Search campaign0 min
Open the account (and dodge the Smart-campaign trap)12 min
Keywords: find them free, group them tight14 min
Match types: why you start phrase and exact10 min
Build the campaign, ad group by ad group14 min
4

Module 4

Stop the waste: negatives, location, schedule

Three hygiene moves that protect every dollar before you launch — a themed negative-keyword list, the weekly Search Terms triage, and the Presence + ad-schedule fixes that stop your ads showing to the wrong people at the wrong hours.

Stop the waste: negatives, location, schedule0 min
The negative-keyword starter list14 min
The Search Terms report: your weekly goldmine12 min
Presence, radius, and the schedule that answers12 min
5

Module 5

Ads and landing pages that convert the click

AI drafts the responsive search ads and the landing-page copy in your voice — inside your state bar's red lines — then you wire calls the current way (never call-only), point every ad group at a page that keeps its promise, and run the launch-day checklist.

Ads and landing pages that convert the click0 min
Write responsive search ads with AI14 min
Make the phone ring: call assets and free ad real estate14 min
The landing page that matches the ad14 min
Launch day: the pre-flight checklist10 min
6

Module 6

Know what's working: tracking and the 15-minute read

Turn on Google's free call tracking (no code, no Tag Manager), read the five numbers that actually run a local account, and compress the whole operating job into one 15-minute weekly routine.

Know what's working: tracking and the 15-minute read0 min
Track calls the free way12 min
Track form fills without becoming a developer12 min
The five numbers that matter12 min
The 15-minute weekly routine12 min
7

Module 7

Keep it running, scale it, or hand it off

The monthly scale/fix/kill rules, an honest sort of every Google upsell (PMax and broad match aren't the first move), when hiring help is fair — and the closing view of the whole machine you built.

Keep it running, scale it, or hand it off0 min
The monthly pass: scale rules, kill rules12 min
PMax, broad match, and Google's other suggestions12 min
When to hire help — and what fair looks like12 min
Your ad engine, complete10 min

Ready to dig in?

It’s completely free — no signup, no catch. Click through and you’re in the first lesson. Your progress saves on this device as you go.

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