Evolvv Strategies · Free Course

Run Your Own Meta Ads

A calm, plain-spoken course for business owners who have never run a paid ad. Go from never-run-an-ad to running a real, working Meta campaign for your business — one you planned, built, launched, and can read the numbers on. We teach every step in writing, hand you the exact templates and calculators, and stay honest about what ads can and can't do. Completely free. No marketing background needed.

Start the free course See what’s inside
7 modules · 32 lessons ~4h of lessons Free · no signup

What you’ll walk away with

Know exactly what a lead is allowed to cost you — before you spend a dollar

A real campaign built in Ads Manager, in accounts you own

Ads and offers that are compliant, and that sound like a person

A launch you run off a checklist, not off your nerves

A 30-minute weekly ritual to read the numbers and make the calls

Six downloadable tools — planner, calculators, briefs & checklists

Who it’s for

Owners of small service businesses — a law firm, a clinic, a consultancy, a trades company — who suspect Meta ads could bring in clients but refuse to hand $2,000 a month to an agency for work they can't see into. No marketing background assumed. No jargon assumed. If you can use online banking, you can do this.

The full path, start to finish

Plan, build, launch, and optimize your first Facebook & Instagram campaign — without an agency, and without lighting money on fire.

0

Start here

Start here: welcome & how this works

Who's teaching this, what you'll walk away with, how the six modules fit together, what it costs, and one honest promise about what ads can and can't do.

Welcome: what this course gives you5 min
1

Module 1

Foundations: Before You Spend a Dollar

What Meta ads actually are, how the money moves, the rules that matter — and the one piece of math that separates people who run ads from people who get run by them.

What Meta ads can (and can't) do7 min
How the auction actually works7 min
The anatomy of a campaign7 min
The money math: what a lead is allowed to cost you10 min
The rules of the road8 min
Set up your accounts — and own every one10 min
2

Module 2

Plan: One Campaign, On Paper First

Leave with a completed one-page campaign plan — offer, audience, message, funnel, budget, and success gates — before you ever open Ads Manager. The plan is where campaigns are won.

Plan: One Campaign, On Paper First0 min
One campaign, one job6 min
The offer: why nobody clicks a business card8 min
Who you're actually talking to7 min
The message map: hooks, proof, ask8 min
The funnel on paper8 min
Budget, timeline & the gates you set early8 min
3

Module 3

Build: The Campaign, Piece by Piece

Turn the paper plan into a real, assembled campaign — a landing page that converts, tracking that works, audiences set, ads written and designed — everything staged and ready to launch.

Build: The Campaign, Piece by Piece0 min
Where the click goes: your landing page & form9 min
The pixel & why tracking gates everything9 min
Audiences in 20268 min
Writing ads that sound like a person9 min
Creative without a studio9 min
Assembling it in Ads Manager11 min
4

Module 4

Launch: Go Live Without the Facepalm

Launch correctly, know exactly what the first two weeks will look and feel like, and have your follow-up ready before the first lead lands. Run entirely off a checklist.

Launch: Go Live Without the Facepalm0 min
The pre-flight check7 min
Publish, then hands off: the learning phase8 min
The first 72 hours: what to check, what to ignore7 min
Answer the leads like you mean it8 min
5

Module 5

Optimize: Read the Numbers, Make the Calls

A 30-minute weekly ritual: read five numbers, diagnose which layer has the problem, make one deliberate change, log the decision. Optimization is bookkeeping plus nerve.

Optimize: Read the Numbers, Make the Calls0 min
The five numbers that matter8 min
The weekly scorecard ritual7 min
The diagnostic tree: which layer is broken?9 min
Kill and scale, by rule8 min
Creative is a crop, not a statue8 min
6

Module 6

Scale & What Comes Next

Know when the campaign has earned more money, what the second campaign looks like, how ads fit a growth system that compounds — and make a clear-eyed choice about the road ahead.

Scale & What Comes Next0 min
When to scale — and when not to8 min
The second campaign: retargeting warm audiences8 min
A campaign is not a growth system7 min
Run it yourself, or hand it off — an honest fork8 min

Ready to dig in?

It’s completely free — no signup, no catch. Click through and you’re in the first lesson. Your progress saves on this device as you go.

Start the free course

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