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ANTITRUST. IN CONTEXT.

Business
moves.
Context
matters.

Antitrust counsel for decisions that shape markets, agreements, and growth. A wider view begins with the right questions.

Discuss a decision
Business-law professional beside a sunlit city office window
Independent perspective.Commercial context.
01 / PERSPECTIVE

Beyond
the obvious.

A competition question rarely sits alone. Products, customers, agreements, and timing all change the context.

THE FIRST QUESTIONS
01

The decision

What is changing?

02

The market

What choices do customers have?

03

The record

What do the documents show?

THE WIDER RECORD

The context is
in the details.

Products, customer choices and business records can each change the question worth asking.

Distinct unbranded ceramic products on a counter

Describe the alternatives.

A worker carrying a box through a bright dispatch threshold

Understand how products reach people.

A contract folder and product notes on pale stone

Keep the contemporaneous records.

See the matters ↗
Frame the conversation

Three dimensions.
One decision.

  1. 01

    Purpose

    What is the business trying to do?

  2. 02

    Timing

    What is fixed, and what could move?

  3. 03

    Alternatives

    What other routes are on the table?

02 / MATTERS

Where the questions
take us.

Counsel shaped around the decision in front of you.

01/ MATTERS

Transactions & growth.

Consider competition questions alongside the business rationale, documents, and practical timetable.

Discuss the context
Freight containers and cranes at a commercial seaport
02/ MATTERS

Agreements & conduct.

Review the commercial setting around distribution, collaboration, and other business arrangements.

Discuss the context
An agreement being examined on a stone desk
03/ MATTERS

Disputes & investigations.

Organize the facts, documents, and issues that need a careful response.

Discuss the context
Several perspectives around a round meeting table
THE DETAIL AND THE BIGGER PICTURE

A wider conversation.
A sharper question.

Useful legal work connects the detail in a document with the business decision behind it.

Meet the team.

Make room for another perspective.

A person listening beside a bright city window
Listen to the objective.

A useful conversation connects the business objective with the records and the questions that deserve more attention.

  • Business context.
  • Document review.
  • The next decision.
Bring the decision ↗
Two colleagues walking through a library aisle
Examine the context.
Before the answer

A useful answer starts
with a sharper question.

Bring the objective.
Leave room for another perspective.

03 / A WIDER VIEW

More than
one side.

Choose a lens for a more useful first conversation.

A packing line on a commercial factory floor
Commercial context

What is the business trying to accomplish?

Bring the objective, proposed timing, and the alternatives under discussion.

  • The business objective
  • The proposed timetable
  • The alternatives
A shopper comparing packaged goods in a supermarket
Customer choices

How do customers compare the available options?

Describe products, channels, and the choices customers make.

  • Products and services
  • Routes to customers
  • Available choices
An open archive drawer containing hanging files
Documentary record

What do the records say at the time?

Gather agreements, presentations, and relevant correspondence without rewriting the original record.

  • Agreements
  • Presentations
  • Correspondence

An agreement is
part of a relationship.

The document matters. So do its purpose, the surrounding facts and the way it is used.

Start with the business purpose.

Keep the wording available for review.

Bring the surrounding documents.

A distribution warehouse loading bay with closed shutters
Start with the business purpose.
Explore the wider view ↗

Keep the fact.
Keep the question.

The source

In the record

The wording, the date, the original source.

Keep it intact

Bring the material as it was received.

The conversation

Still to understand

The purpose, the context, the next question.

Leave room to ask

Add your question beside it, without changing the source.

Prepare the conversation

What else could
someone choose?

A wider view begins with the alternatives, the reasons for choosing and the records that help explain them.

Different rolled textile samples in a workshop

Describe the alternatives available.

A delivery worker beside a plain van outdoors

Look at how a choice is made.

An empty bicycle showroom with neatly spaced displays

Keep uncertainty in view.

Discuss the context ↗

One decision.
The relevant context.

Start with what matters to this conversation.

  • The aim
  • The timing
  • The open question
Bring your decision
04 / BEGIN A CONVERSATION

What decision is
on your desk?

Bring the business context. We can begin with the questions that need a closer look.

Tell Selwyn Antitrust what needs attention, and find a practical starting point.

Arrange a conversation
Please avoid sending confidential information before an engagement is agreed.
A quiet reception with sculptural chairs and an elevator
A useful little read · 10 pages

A wider view of the decision

A practical guide to preparing the business context for competition counsel.

Your guide is emailed whether or not you tick the box. Privacy policy.

Read the contents
  1. Define the business decision
  2. Describe the market context
  3. Map products and customer choices
  4. Gather agreements and policies
  5. Organize transaction documents
  6. Preserve contemporaneous records
  7. Prepare questions for counsel
  8. Your decision-file checklist