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Plain-English guidance on strategy, branding, websites, marketing, operations, customer experience, AI, and software.
Use it to understand the options, make better decisions, and know when to ask for help.
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Start with the area taking your attention now, then follow the related articles and resources.
Explore positioning, referrals, advertising, follow-up, content, and acquisition systems.
Explore Customer AcquisitionClarify your message, build trust, and strengthen the online customer experience.
Explore Brand and Website ArticlesSimplify intake, onboarding, follow-up, workflows, reporting, and owner-dependent tasks.
Explore Operations ArticlesUnderstand the tools, risks, policies, automations, and software decisions that matter.
Explore AI and Technology ArticlesThe archive
Search approximately 180 practical articles by question, topic, or part of the business. Want a view of your own business? Start with a free Website and Brand Review.
Technology, AI, and SoftwareYou don't need a consultant to spot where your business is leaking revenue and time — you need the right questions. Ten copy-paste AI prompts that audit your pricing, customer journey, website message, and weekly schedule, plus how to feed the AI enough context to make the answers useful.
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Technology, AI, and SoftwareYes. AI can categorize transactions, capture receipts, chase invoices, and flag cash-flow risks inside tools like QuickBooks and Xero — but it assists your accountant, it doesn't replace one.
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Website and Online PresenceMost websites don't fail because they're ugly — they fail because visitors can't answer three questions fast enough: what you do, what life looks like after, and what to do next. Here's the five-minute diagnostic to run on your own homepage, and the fix order that actually works.
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Daily OperationsMap the first 14 days, then automate the predictable steps — welcome, setup, check-ins — while keeping the human moments human. Here's the playbook.
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Daily OperationsIf your business only works when you're in it, you own a demanding job, not a business. The way out of the weeds: track a real week, sort every task into four buckets (eliminate, automate, delegate, keep), and design one recurring decision off your desk each month.
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Customer ExperienceFollow up to help, not to sell. Check they got value, fix any friction, then ask for feedback. Useful follow-up never feels pushy because it isn't.
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Customer ExperienceReduce churn by delivering visible results, communicating proactively, and catching at-risk clients early. Most churn is preventable if you spot it in time.
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Business StrategyCost-plus pricing hands the most important decision in your business to a spreadsheet. Your price is a signal that tells customers where to file you — commodity or specialist. Here's how to price on positioning: who you're for, what the problem costs, and what your number promises.
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Customer ExperienceUse AI to remember context, segment customers, and tailor messages at scale — then add the human touch AI can't fake. Personal at scale, done right.
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Customer AcquisitionMost leads don't say no — they go quiet. This five-email follow-up sequence (recap, useful thing, nudge, reframe, close-the-loop) recovers a real share of them without being pushy. The exact emails, timing, and templates are below.
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Customer ExperienceAsk right after a happy moment, be specific about who you help, and make it effortless. A clear, well-timed ask beats a vague 'know anyone?' every time.
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Business StrategyHiring to escape chaos usually adds a confused person to the chaos. Build the system first — define the outcome, document the process, pick a signal — then hire into a role that already works. Here's how to do it in a week, not a quarter.
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Business StrategyThe highest-leverage fix is the one constraint that, once removed, makes everything downstream easier. Here's a 20-minute way to find it.
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Customer ExperienceMake customers feel VIP by remembering their context, anticipating needs, and adding small personal touches — systematized so it happens every time, at scale.
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Brand and PositioningUse the one-liner formula: we help [who] do [outcome] without [the pain]. Clear beats clever. Here's how to write yours.
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Customer ExperienceCreate wow moments by exceeding a clear expectation at a memorable point — usually a thoughtful surprise that's unexpected, personal, and easy to share.
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Website and Online PresenceUsually it's not traffic — it's a quiet website with no clear message and no obvious next step. Here's how to diagnose which problem you have and fix it.
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Brand and PositioningTo market to two different customers, give each a tailored path off a shared brand hub. Don't blur both into one message that fits neither.
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Pete will review your message, brand, website, customer journey, and inquiry experience, then send practical recommendations.
