Free Course
Run your own Meta ads.
A calm, plain-spoken course for owners who have never run a paid ad. Go from never-run-an-ad to a real, working Facebook & Instagram campaign — one you plan, build, launch, and can read the numbers on. We teach every step, hand you the exact calculators and templates, and stay honest about what ads can and can’t do. Completely free. No marketing background needed.
Start free
Tell me where to send it — you’ll have the course in seconds.
Sign up and your access link lands in your inbox straight away. Open it whenever you’re ready — your progress saves as you go, and the whole thing is yours, free, forever.
What you’ll walk away with
Not a pile of theory — a real campaign you can run.
Each module produces something real: your break-even numbers, a finished one-page plan, an assembled campaign, a clean launch, a weekly scorecard. By the end you can run your own ads with confidence — and you’ll own every account they touch.
Know what a lead is worth
Do the one piece of math that separates people who run ads from people who get run by them — before you spend a dollar.
Plan the whole campaign on paper
Offer, audience, message, funnel, budget — a complete one-page plan before you ever open Ads Manager.
Build it in accounts you own
Tracking, audiences, ads — assembled correctly, in your own ad account, so your data stays yours no matter who touches it.
Launch off a checklist, not nerves
Go live the right way and know exactly what the first two weeks will look and feel like — no guessing, no panic.
Read the numbers, make the calls
A 30-minute weekly ritual: five numbers that matter, one diagnosis, one deliberate change — and a log of what worked.
Run it yourself, for good
Leave able to run and improve your own ads — or hire help one day knowing exactly what good looks like.
How it works
Plan it, build it, then read the numbers — every step, in order.
This isn’t a watch-and-take-notes course. You build one real campaign alongside the lessons, with the templates and calculators to do it — and we stay honest about what to expect.
Plan
Start with the money math and a one-page plan: what a lead is allowed to cost you, your offer, your audience, your message — all decided before you spend.
Build & launch
Assemble the campaign in accounts you own — tracking, audiences, ads — then go live off a simple checklist, knowing what the first two weeks will feel like.
Optimize & scale
Run a 30-minute weekly scorecard, make one change at a time by rules you set in advance, and add budget only to what has earned it.
From the founder
Hi, I’m Pete — and yes, you really can run these yourself.
I built and sold a firm before I started Evolvv, and I’ve spent the money and read the reports that most owners never get to see. This free course is that whole education, written down — how to plan, build, launch, and read a Meta ad campaign without handing a couple thousand dollars a month to an agency for work you can’t see into.
I’ll teach every step in plain English and hand you the exact calculators, planners, and checklists I’d use myself. You’ll know what a lead is allowed to cost you before you spend a dollar. Take it one lesson at a time — I’ve got you.
Pete LangloisFounder, Evolvv Strategies
Who it’s for
If you run a service business and have never run an ad, this is for you.
Law firms, clinics, consultancies, trades — owners who suspect Meta ads could bring in clients but refuse to hand a couple thousand dollars a month to an agency for work they can’t see into. We assume no marketing background and no jargon. The only thing you spend is your own ad budget — which you’ll learn to set deliberately, and which you always control.
Ready to run your own ads?
Sign up and we’ll email your access link right away. Start whenever you’re ready — it’s yours, free, forever.