Module 2

Brand Strategy

Previously

In Kick off your project you handed Claude the Build Kit, dropped it into your folder, and ran the kickoff prompt. Claude read your CLAUDE.md, set up Git, and can now recite the 6 stages back to you. It knows the plan — time to start Stage 1.

Coming up in this module

The foundation everything else is built on — your brand, on paper:

• What a Brand Strategy Report captures, at a glance.
• How to answer the interview so Claude has real material to work with.
• One prompt that produces your brand-strategy.md — message, colors, fonts, voice.