Module 2 · Brand Strategy
Build your Brand Strategy Report
Stage 1. Before we build anything, we get crystal clear on your brand — because a beautiful site with a muddy message doesn’t sell, and a clear one does. Claude will interview you about your business and analyze your current website, then write a complete Brand Strategy Report that every later stage builds on.
Watch — hand-picked
The clearest walkthroughs of this step, from creators we rate. Each one’s credited — go give them a follow.
Master Branding with Claude.
Branding Masterclass: How to Create a Brand Strategy for Your Business
The big picture
This is the first real deliverable. Claude already knows how to do this — it’s in the Build Kit you installed. You just give it the go-ahead, then answer its questions like a friendly conversation. The output is a file called brand-strategy.md that captures your business model, your ideal customer, your offers, your brand message, your visual identity (colors, fonts, logo), and your copywriting voice.
Your ideal customer
Who you serve and what they actually want.
Your message
The one-liner and story that make people care.
Visual identity
Colors (with hex codes), fonts, and a simple logo.
Voice
How your copy should sound — everywhere, consistently.
No website yet? No problem
The prompt below asks Claude to analyze your current site first. If you don’t have one, just say so — Claude skips straight to the interview. Starting from a blank page is completely normal here, and arguably the better starting point: nothing old to un-learn.
Answer like this, not like that
The whole report is only as good as your answers. Specific, true details give Claude something to work with; vague ones waste the turn. Here’s the difference, using a made-up coffee shop — Beanline Coffee (fictional, for illustration):
Specific — gold
- “Regulars come for the quiet back room and stay two hours.”
- “Customers say we’re the only shop that remembers their order.”
- “We roast in-house every Tuesday; people can smell it on the block.”
Vague — a wasted turn
- “We have great coffee.”
- “Quality and service.”
- “We care about our customers.”
Paste this into Claude Code
Start your brand strategy
Let's begin Stage 1 — my brand strategy. Please follow your brand-strategy skill: 1. First, ask me for my current website address (if I have one) and analyze it. 2. Then walk me through the brand discovery questions — a few at a time, in a friendly, plain-language conversation. Don't overwhelm me; adapt based on my answers. 3. When you have enough, propose my brand message, visual identity (a color palette with hex codes, fonts, and a simple logo), and copywriting voice — and let me adjust them. 4. Then write it all into a brand-strategy.md file, save a snapshot, and give me a plain-language summary. I'm not technical — keep it simple and friendly.
What to expect
- Claude asks for your website and reads it (if you have one).
- It asks you about your business, customers, offers, and the feel you want — a handful at a time.
- It proposes your message, colors, fonts, and a simple logo; you tweak anything you like.
- It writes
brand-strategy.mdinto your project and saves a snapshot.
This conversation is the foundation of everything. Give real, specific answers — your actual customers, your real story, the words people use about you. The more honest detail you give, the more your whole website will feel like you.
You now have a brand-strategy.md in your project: a real, professional brand foundation most businesses never put on paper. Next, we turn it into a full website plan.
If Claude jumps ahead or feels generic, just tell it so: “Slow down and ask me one set of questions at a time,” or “make the colors warmer and ask me again.” You’re in charge of the conversation.
Watch this step
Want to see the brand conversation in action before you start yours? This walks through building a brand with Claude, the same discovery flow the prompt below kicks off. It’s from an independent creator — credited below, so go give them a follow.
Master Branding with Claude.
More learning resources
Still want another angle? These are hand-picked and vetted to line up with this lesson — from creators and sites worth your time.