Module 3

Website Architecture & Copy

Previously

In Brand Strategy, Claude interviewed you and wrote brand-strategy.md — your ideal customer, your message, your colors and fonts and voice. That's a real brand foundation most businesses never put on paper. Now we turn it into a website plan.

Coming up in this module

The blueprint stage — decisions made now, so the build is almost just “follow the plan”:

• What a homepage that actually converts looks like, top to bottom.
• The real details to gather before you start, so the conversation flies.
• One prompt that writes site-architecture.md — every page, final copy, design notes.