Your course

Run Your Own Meta Ads

7 modules · 32 lessons · about 4h. Go in order — each lesson builds on the last. Pick up wherever you left off; your progress is saved on this device.

Start with Lesson 1

Start here

Start here: welcome & how this works

Who's teaching this, what you'll walk away with, how the six modules fit together, what it costs, and one honest promise about what ads can and can't do.

Welcome: what this course gives you5 min

Module 1

Foundations: Before You Spend a Dollar

What Meta ads actually are, how the money moves, the rules that matter — and the one piece of math that separates people who run ads from people who get run by them.

What Meta ads can (and can't) do7 min How the auction actually works7 min The anatomy of a campaign7 min The money math: what a lead is allowed to cost you10 min The rules of the road8 min Set up your accounts — and own every one10 min

Module 2

Plan: One Campaign, On Paper First

Leave with a completed one-page campaign plan — offer, audience, message, funnel, budget, and success gates — before you ever open Ads Manager. The plan is where campaigns are won.

Plan: One Campaign, On Paper First0 min One campaign, one job6 min The offer: why nobody clicks a business card8 min Who you're actually talking to7 min The message map: hooks, proof, ask8 min The funnel on paper8 min Budget, timeline & the gates you set early8 min

Module 3

Build: The Campaign, Piece by Piece

Turn the paper plan into a real, assembled campaign — a landing page that converts, tracking that works, audiences set, ads written and designed — everything staged and ready to launch.

Build: The Campaign, Piece by Piece0 min Where the click goes: your landing page & form9 min The pixel & why tracking gates everything9 min Audiences in 20268 min Writing ads that sound like a person9 min Creative without a studio9 min Assembling it in Ads Manager11 min

Module 4

Launch: Go Live Without the Facepalm

Launch correctly, know exactly what the first two weeks will look and feel like, and have your follow-up ready before the first lead lands. Run entirely off a checklist.

Launch: Go Live Without the Facepalm0 min The pre-flight check7 min Publish, then hands off: the learning phase8 min The first 72 hours: what to check, what to ignore7 min Answer the leads like you mean it8 min

Module 5

Optimize: Read the Numbers, Make the Calls

A 30-minute weekly ritual: read five numbers, diagnose which layer has the problem, make one deliberate change, log the decision. Optimization is bookkeeping plus nerve.

Optimize: Read the Numbers, Make the Calls0 min The five numbers that matter8 min The weekly scorecard ritual7 min The diagnostic tree: which layer is broken?9 min Kill and scale, by rule8 min Creative is a crop, not a statue8 min

Module 6

Scale & What Comes Next

Know when the campaign has earned more money, what the second campaign looks like, how ads fit a growth system that compounds — and make a clear-eyed choice about the road ahead.

Scale & What Comes Next0 min When to scale — and when not to8 min The second campaign: retargeting warm audiences8 min A campaign is not a growth system7 min Run it yourself, or hand it off — an honest fork8 min