Module 6

Scale & What Comes Next

Previously

In Optimize, you turned a live campaign into a readable one: you learned the five numbers that matter, built the 30-minute weekly scorecard ritual, and got a diagnostic tree for finding which layer is broken when the numbers slip.

Coming up in this module

Now you have something that works. This last module is about what to do with it:

• When to scale — and, just as important, when not to.
• The second campaign: retargeting the warm audiences your first one created.
• Why a campaign is not a growth system — and what turns one into the other.
• The honest fork: keep running it yourself, or hand it off — and how to tell which is right for you.