Module 3

Build: The Campaign, Piece by Piece

Previously

In Plan, you turned a blank page into a real campaign design: one clear job, an offer worth responding to, the audience you're actually talking to, a message map of hook–proof–ask, the funnel drawn out, and a budget with the gates that keep a test honest.

Coming up in this module

Now you build it — one piece at a time, in accounts you own:

• Where the click goes: your landing page and the form that captures the lead.
• The pixel, and why tracking gates everything that comes after.
• Audiences in 2026, ads that sound like a person, and creative you can make without a studio.
• Assembling all of it in Ads Manager — the campaign, ad sets, and ads, wired together.