Module 2

Plan: One Campaign, On Paper First

Previously

In Foundations, you got the lay of the land: what Meta ads can and can't do, how the auction actually decides who sees your ad, the anatomy of a campaign, and the money math that tells you what a lead is allowed to cost you. You also set up your accounts — and made sure you own every one.

Coming up in this module

Now we plan. Before you build anything or spend anything, you’ll design one campaign on paper — the part that decides whether the money works:

The single job this one campaign is for — and why one job beats five.
The offer: why nobody clicks a business card, and what makes people actually respond.
Who you’re really talking to, and the message map that reaches them: hook, proof, ask.
The funnel on paper, and the budget and gates you set early so a bad test can’t run away with your money.

Begin Module 2: One campaign, one job →

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Set up your accounts — and own every one

One campaign, one job