Module 4

Launch: Go Live Without the Facepalm

Previously

In Build, you assembled the whole thing: a landing page and form for the click to land on, the pixel firing so everything is tracked, your audiences and ads set up to sound human, and it's all wired together in Ads Manager.

Coming up in this module

Now you go live — deliberately, not nervously:

• The pre-flight check: the short list that catches the expensive mistakes before they cost you.
• Publish, then hands off — why the learning phase needs you to leave it alone.
• The first 72 hours: what to actually check, and what to ignore.
• Answering the leads like you mean it — because the ad is only half the job.