Module 3

Your first Search campaign

Google's signup flow is built to take a beginner's money on autopilot.

Session 2 starts, and this is the module where you build. Google’s guided signup is engineered to get you spending on an automated “Smart” campaign in one sitting — vague targeting, no keyword control, no visibility. Not a conspiracy; a business model. You’re going to skip that trap, open a real account, find keywords free in Keyword Planner and let AI group them tight, start on phrase and exact match only, and assemble one clean campaign ad group by ad group — the structure agencies charge four figures to set up. It stays paused until the launch checklist in m5.