Module 5

Ads and landing pages that convert the click

The click costs the same whether your ad is mediocre or great.

The last stretch of Session 2 — through launch day. AI drafts your responsive search ads and your landing-page copy in your voice; you supply the truth, read every line aloud, and delete anything you can’t prove. That last part matters more here than anywhere else in the course: Google doesn’t police your state bar’s advertising rules — you do, so the prompts bake in the safe defaults (no unprovable superlatives, no outcome promises, no guarantees) and one prominent callout sends you to check your bar before your first ad runs. Then you wire the phone in the current, correct way, make sure every click lands on a page that matches the ad, and run one consolidated pre-flight checklist.