Module 6

Know what's working: tracking and the 15-minute read

No conversion tracking means flying blind — and the fix takes ten minutes, no code.

Session 3 begins: the numbers and the long game. Without tracking you’ll know what you spent and never what you bought — it’s the number-one reason owners quit ads that were actually working. For a local firm the call is the conversion, and Google’s built-in call reporting is the easiest tracking that exists: free, no website code, ten minutes. Once it’s live, the whole operating job compresses to one 15-minute weekly read of five numbers, and this module hands you each one with a plain-English threshold so you know at a glance whether the account is healthy, wobbling, or leaking.